Successful marketing to the 50+ consumer
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Successful marketing to the 50+ consumer How to capture one of the biggest and fastest-growing markets in America by Jeff Ostroff

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Published by Prentice Hall in Englewood Cliffs, N.J .
Written in English



  • United States.


  • Marketing -- United States,
  • Advertising -- United States,
  • Older consumers -- United States

Book details:

Edition Notes

Includes bibliographical references and index.

Other titlesSuccessful marketing to the fifty-plus consumer.
StatementJeff Ostroff.
LC ClassificationsHF5415.1 .O87 1989
The Physical Object
Paginationxxiii, 371 p. :
Number of Pages371
ID Numbers
Open LibraryOL2208967M
ISBN 100138602719
LC Control Number89031324

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