Includes bibliographical references and index.
|Other titles||Successful marketing to the fifty-plus consumer.|
|LC Classifications||HF5415.1 .O87 1989|
|The Physical Object|
|Pagination||xxiii, 371 p. :|
|Number of Pages||371|
|LC Control Number||89031324|
Successful Marketing to the 50+ Consumer: How to Capture One of the Biggest and Fastest-Growing Markets in America (The Essence of Management Series) [Ostroff, Jeff] on *FREE* shipping on qualifying offers. Successful Marketing to the 50+ Consumer: How to Capture One of the Biggest and Fastest-Growing Markets in America (The Essence of Management Series)Author: Jeff Ostroff. In order for a marketing strategy to be successful, it must be multi-faceted, realistic and implemented consistently over time. The messaging should Author: Andrew Klausner. Why Study Marketing? - Principles of Marketing. Successful Marketing to the 50 Plus Consumer by Jeffrey M. Ostroff. Prentice Hall PTR, Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions.
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